5 Ways To Generate More B2B Sales Leads In Canada
In the world of B2B sales, cutting through obstacles to get in direct contact with the people who control the purchasing power is becoming more difficult each year. Potential clients can insulate themselves from the efforts of sales people by relying on the anonymity of doing business in the digital space. Going old school by walking into the office of your targeted customer to try and sell them is not recommended. Here are five more effective ways to generate more B2B sales leads using a B2B company list.
For starters, subscribing to a B2B business directory delivers an incredible ROI for your sales team. This subscription based online service pays for itself by providing your sales and marketing team with access to over 180,000 B2B business profiles and, more importantly, the names and contact information of over 330,000 key executives working in those companies. Secondly, accessing this list of B2B companies in Canada saves sales people an enormous amount of time they would have otherwise been spending developing their active lists. By focusing their time on actually selling to potential prospects, sales people start to reap the benefits of developing better sales pitching by using better data.
The third way to generate more B2B sales using a B2B business directory is by taking advantage of the vast amount of data available. There’s more to discover about a company than just a contact name and an email address. When you start to conduct more comprehensive research on companies you may be targeting for your B2B sales, you can uncover incredible volumes of information including the company’s annual sales figure, the size of their operation, the number of employees and more. By analyzing these comprehensive data streams, you can develop a much-more focused approach to your B2B marketing.
A fourth suggestion for subscribers to the B2B company list database is to make it a mandatory part of your sales and marketing team lead generation plan. Simply subscribing to the list of B2B companies in Canada isn’t enough; by mandating use of this tool by your sales team, you are reinforcing best practices when it comes to developing accurate lead lists. Finally, be proactive and utilize the turnkey marketing surveys available through the database. Having a deeper understanding of the market you’re targeting can only lead to better marketing plan development.
Scott’s Info from Scott’s Directories is designed to help companies generate more B2B sales lead no matter what market they’re targeting in Canada. Discover the advantage offered by using Scott’s Directories.