Request Your Free Trial

*Credit Card Not Required

  • Top logo MacRAE'S
  •  | 
  • Digital Marketing and Information Services

Best Practices for Appealing to B2B Buyers

Sales Strategy
How to Identify and Contact Key Decision Makers

When it comes to gathering new B2B customers, it is essential to adopt the best practices. While some practices might require financial investments, not all of them will. It’s essential for B2B companies to think outside the box. Since companies are used to being traditional, it is time to think more strategically to appeal to more buyers. When searching for an effective Canada company list to appeal to, Scott’s info can assist.

Cold Calling

Traditional ways B2B companies reach potential clients is through cold calling. Cold calling tends to be effective, but it takes up a massive amount of time for sales companies.


When it comes to effective marketing, emailing is a top choice. Emailing can allow businesses to get into contact with each other. However, it is not a good idea for B2B businesses to simply email random businesses in hopes one answers. B2B businesses should utilize emailing but need to target down their email list. By using a Canada company directory from Scott’s Info, businesses can find the emails of businesses they wish to appeal towards.

Content Marketing

Marketing is essential for businesses. While some marketing strategies require investment, not all of them do. Marketing allows businesses to gain more visibility through the creation of content. Utilizing different social media platforms, such as Instagram and Facebook, can make a company more visible. When potential clients can view a business’s services and online platforms online, they become comfortable while making decisions.

Online Advertising

While marketing services on social media come without a cost, advertising requires an investment from B2B businesses. If companies decide to set a budget for advertisements, they can significantly increase their traffic. Platforms B2B companies can consider are Google Adwords, Facebook Ads, Linkedin Ads, and Twitter Ads.

Offline Marketing

With many services digitized, traditional marketing strategies are still effective. These strategies include flyers, postal mailing, radio shoutouts, public transportation methods, and public relations.

Performing excellent customer service strategies can increase the chances of referral from a satisfied client. Referrals can occur through sponsorship, affiliate programs, and business providers. However, past or current clients will only refer a company to others if they are confident in their services.

Scott’s Info

When it comes to appealing to more potential clients, Scott’s Info can assist. Scott’s Info provides a Canada business directory that helps businesses achieve sales. Subscribing to an online business directory site can give access to over 100,000 businesses. A national database can also assist in quickening the sale cycle. Increase your sales and exceed expectations. Receive the information needed to appeal to more businesses when choosing Scott’s Info. Stay above the competition – contact Scott’s Info today for more information.

Follow us on social media:

Share on social media:

Contact us for more information on how Scott's can fill your sales team's pipeline.

Free Trial Contact Us