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Using Intent Data for Account-Based Marketing
Sales Strategy
business to business directory
Over the years B2B companies have been investing in account-based marketing (ABM). And not long ago, Intent Data has emerged as a resourceful tool in reinforcing ABM programs. Now, with the help of intent data, the sales and marketing team can prioritize their marketing efforts. Instead of relying on a wish list, they can now use actual data on acc...
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How the Quality in Scott’s Info Benefits Your Business
Corporate Database
canadian business directory
As the business world grows competitive every day, companies and organizations strive to learn more about their audiences through data. With the help of quality data, they can make productive decisions with high-value outcomes. Through access to quality data through a corporate database, a company can keep up with the competition. While data collec...
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Identifying and Contacting Sales Targets
Marketing Database
b2b sales directory
Is your marketing and sales department investing in cold calling with no chances of success? Well, what they need is a list of b2b companies in Canada. This list can be resourceful to them if they are spending more time researching your prospects. Also, if your landing pages are experiencing low conversions and your ad campaigns aren’t paying off...
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The Basics of Retargeting Ads
Sales Strategy
targeted display ads
What’s Remarketing? It’s a type of digital advertisement that allows your visitors to see your targeted ads when they’re on other websites. But for it to work, the visitors must first visit your site. As such, all your previous audiences will see your targeted display ads as they browse the web. So, whether they’re reading other articles, o...
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Aligning Sales and Marketing with a Focus on Pipelines
Corporate Directory
corporate directory
Misalignment between the sales and marketing teams has been a major setback to the growth of B2B companies in Canada. As a result, a significant amount of money from the company budget is lost annually. Without a stop to the antagonism between these teams in addition to unaccountability, the company is doomed to fail. Fortunately, there’s a wa...
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Using Mailing Lists to Generate B2B Leads
Marketing Database
corporate database
A business directory database is amongst the efficient and trending marketing tools in the B2B sector. Unlike the B2C industry where the target clients have all the time to spare, the B2B industry is a hard target. Often, businesses have specific goals they are working towards. As such, they don’t have time to spare for purchases or other matters...
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Using the 4 P’s of Marketing to Appeal to Manufacturers
Manufacturing Companies
Manufacturing companies in canada
Ever heard of the 4 Ps? To some companies, this is the first time they are hearing about the 4 P's. While it’s unfortunate, it’s important to acknowledge that it has a vital role to play in business marketing. The 4 P’s represents Product, Price, Place, and Promotion. Briefly, the ‘Product’ is goods and services being offered. The ‘Pri...
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