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How to Be Appealing to Local Businesses
Corporate Directory
local business directory
If you are looking to market your brand or product to local businesses, there are a few things you should do to become more appealing. Unless you have a very niche product or service, you need to find a way to stand out in your market. There are millions of products and businesses out there. How do you make yours stand out? The first thing you need...
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Aligning Sales and Marketing with a Focus on Pipelines
Corporate Directory
corporate directory
Misalignment between the sales and marketing teams has been a major setback to the growth of B2B companies in Canada. As a result, a significant amount of money from the company budget is lost annually. Without a stop to the antagonism between these teams in addition to unaccountability, the company is doomed to fail. Fortunately, there’s a wa...
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Perfecting Your Prospecting Pitches
Corporate Directory
corporate business directory
Truth be told, there’s nothing more excruciating than a sales call. The process of booking a sales call is quite devastating, leave alone making a successful sale to a stranger. With so many obstacles available during phone selling, you’re left to wonder how sales representatives succeed in this field. With data, especially from a corporate di...
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Identifying Key Decision Makers in Companies
Corporate Directory
Canada company list
One of the fundamental principles when it comes to B2B sales is identifying key decision-makers in companies. Industry experts advise against discussion with employees who have no final say in company decisions. They term this as a waste of time, and the earlier you reach out to key decision-makers in a company the better. Scrolling through the li...
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What’s Going Wrong With Your Marketing Database?
Corporate Directory
Business Database
Database marketing is critical for any B2B firm, and one of the first things each new business should do is start building a marketing database. Database marketing allows you to understand your clients' wants better and respond with engagements that satisfy them. Better customer service results from a more customer-centric strategy, prioritizing wh...
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Finding the Balance Between Inbound and Outbound Marketing
Corporate Directory
company list canada
When it comes to inbound marketing, it is proven to be efficient to create business leads. Some businesses might take inbound marketing and treat it similarly to other marketing strategies, but it needs to be clear that inbound marketing is not a replacement. Inbound marketing creates only a small window into the bigger picture of a marketing campa...
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Selling to Different Sized Businesses
Corporate Directory
Small Business B2B Sales
The mentality of salespeople revolves around searching for the clients that will spend the most money. While this might seem ideal, it is not always a successful plan. In fact, it can be more beneficial to go after smaller clients than larger ones. This practice can be different than what most B2B companies in Canada attempt. However, when determi...
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