A corporate database made available to your sales and marketing teams via 24/7 online access is an amazing tool to assist you in your B2B marketing strategies. Where it is most helpful is determining lucrative targets through effective audience segmentation, and no corporate directory is better at helping achieve those goals than Scott’s Director...
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You’ve done your internal strategic planning. You’ve recognized the need to utilize a corporate business directory as a tool to enhance your sales and marketing tactics. The question is, how do you choose the right business database? For starters, you can follow the recommendation of this blog and use Scott’s Info, simply the most effective B...
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If the world’s population continues to grow, why then is it becoming increasingly harder to identify targets for customer acquisition? New customers don’t magically appear in your corporate database to make it easier for your marketing team to reach. And you can’t build your entire marketing strategy around traditional marketing streams, beca...
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