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The Difference Between a Buyer Profile and a Buyer Persona
Sales Strategy
Ontario company directory
The most successful marketing campaign starts with understanding your target clients. However, this is only possible through establishing unique buyer personas and profiles. And with this information, the marketing and sales departments have a reference point to rely on when targeting potential clients. You can also use them in conjunction with an ...
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Best Practices for Appealing to B2B Buyers
Sales Strategy
manufacturing companies in Canada
When it comes to gathering new B2B customers, it is essential to adopt the best practices. While some practices might require financial investments, not all of them will. It’s essential for B2B companies to think outside the box. Since companies are used to being traditional, it is time to think more strategically to appeal to more buyers. When s...
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Keep Up to Date on Ontario Business Closures as the Province Reopens
Sales Strategy
Ontario business directory
As the COVID-19 pandemic slowly begins to go away, businesses in Ontario slowly start to open. However, not everything is going back to the way it was. In fact, there might be some unfamiliarity in the area as the Province reopens. The lockdown measures that occurred on boxing day resulted in many businesses closing, especially retail. Since Septem...
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Adapting Manufacturing B2B Strategies to Post Pandemic Environment
Sales Strategy
B2B Strategies
In the midst of COVID-19, navigating manufacturing sales can be difficult. Opportunities for traditional sales methods, such as dinner meetings, conferences, and trade shows are currently nonexistent with no plans of returning anytime soon. A recent study announced that 90 percent of sales have moved their company tactics towards online strategies,...
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Leveraging Contact Data for a New Sales Campaign
Sales Strategy
Business Database
Marketing is an essential part of growing a business. While some companies might have success in their campaigns, others can struggle. If you are not receiving expected results with your marketing attempts, hope is not lost. Efficient data can assist in changing the success of your email campaigns. Customers desire to be entertained and learn some...
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KPIs For Your Sales Team and How They Can Meet Them
Sales Strategy
corporate databases
Key performance indicators (KPIs) are critical pinpoints on progress towards a goal. Company sales teams often practice KPIs to increase their performance and meet a quota and earning goals. KPIs are different for each company and should be adjusted according to needs. These key indicators are necessary to keep track of sales team progress to ensur...
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How to Find Wholesale Distributors in Canada
Sales Strategy
wholesale directory in Canada
Finding a reliable wholesale distributor in Canada can take some time, but the effort is worth the wait. A wholesaler can assist businesses in purchasing products from manufacturers and then reselling them to businesses. Wholesalers work as a middle man between stores and their supplies. When finding a wholesale distributor to work with it is essen...
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