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How Is Enterprise Sales Different Than SMB Sales?
Sales Strategy
corporate business directory
Enterprise sales and SMB sales are two prominent types of sales in the business world. Enterprise sales refer to the procurement of large contracts that typically involve long sales cycles. You would use enterprise sales if you are creating a solution that may be critical to the success of a large corporation. These sales are easier to complete if ...
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Shortening the Sales Cycle for B2B Companies
Sales Strategy
corporate directory
Closing a deal can take a long time due to various external circumstances. If you aren’t prepared to wait, you may need to find ways to close a deal quicker. If you are located in Mississauga and are looking for potential customers, you should use this business directory from Scott’s Info. Our business directory for Mississauga will give you ac...
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Avoid These Common Display Ad Errors
Sales Strategy
targeted display ads
As you know, advertising is a really tough thing to do online. You have to compete for ad space, pay a ton of fees to display your ads and do some marketing just to get ad space. Sometimes, it pays off, but sometimes, it doesn’t. Why do some geo-targeted display ads work while others don’t? There are some errors that can happen if you aren’t...
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Using Intent Data for Account-Based Marketing
Sales Strategy
business to business directory
Over the years B2B companies have been investing in account-based marketing (ABM). And not long ago, Intent Data has emerged as a resourceful tool in reinforcing ABM programs. Now, with the help of intent data, the sales and marketing team can prioritize their marketing efforts. Instead of relying on a wish list, they can now use actual data on acc...
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The Basics of Retargeting Ads
Sales Strategy
targeted display ads
What’s Remarketing? It’s a type of digital advertisement that allows your visitors to see your targeted ads when they’re on other websites. But for it to work, the visitors must first visit your site. As such, all your previous audiences will see your targeted display ads as they browse the web. So, whether they’re reading other articles, o...
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5 Ways Market Research Improves Your Sales
Sales Strategy
Market Research
To succeed as an entrepreneur, market research plays an essential part. With it, you will be able to formulate effective business decisions and keep up with the competition. It doesn’t matter whether you are a starter or an established company, your business needs market research. With the data you gather from it, you can improve your sales and r...
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The Difference Between a Buyer Profile and a Buyer Persona
Sales Strategy
Ontario company directory
The most successful marketing campaign starts with understanding your target clients. However, this is only possible through establishing unique buyer personas and profiles. And with this information, the marketing and sales departments have a reference point to rely on when targeting potential clients. You can also use them in conjunction with an ...
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