Corporate Database Plays An Important Role In Business Productivity
The main selling point for any new technology, management introduces into the workplace is usually that it will help increase productivity. If that were true, 21st century workplaces would be the most productive in history given the access to new technologies available annually. Of course, as corporate downsizing reduces the number of employees in many industries, what inevitably happens is that people wind up with more responsibilities – and less time to fulfill them – than ever before. That’s a huge burden of time for people who earn their living as B2B marketing professionals. It’s also one of the main reasons for marketing teams to have access to Canada’s best corporate database.
Subscribing to a corporate directory that lists over 180,000 company profiles is a major boost to productivity in any sales and marketing department. The amount of time it would have taken for a sales team to compile that kind of resource in the past would have been astronomical. Now, sales people can have instant access to an incredible amount of data on potential prospects with the click of a mouse. Even more important is the fact that corporate business directory also lists over 330,000 key contacts within those companies. As a B2B sales and marketing professional, your main job is selling products and services to prospective customers using solid business arguments. This is a two-step process: first, you have to generate prospect lists so you have someone to sell to; next, you have to develop your case and convince potential customers of the cost-benefit of your product and service. Having access to a corporate database full of information on your potential new customers allows you to do the research necessary to develop a compelling sales pitch.
It is estimated that today’s sales reps only spend a third of their time selling. Imagine how much more productive your sales team could be if they were let loose to actually focus on their main objective. By giving your sales team access to a corporate database subscription, sales people can quickly determine lists of high potential prospects and identify top clients in sectors that include Canadian manufacturers, wholesalers and distributors.
With unlimited searching, viewing and printing for 12 months, along with convenient user interface and thousands of current profiles, Scott’s Info from Scott’s Directories can help any sales team become more efficient in their role in sale. Discover the advantage offered by using Scott’s Directories.
