Driving B2B Sales with Data
If you are looking to drive your B2B sales in Canada, you should be utilizing the available data about B2B prospects. Business databases exist that contain information about key contacts at different companies, such as business directories. Business directories contain the names and contact information of thousands of businesses in Canada. Business directories allow users to narrow their search.
Say you only want to see an Ontario business directory or a Toronto business directory. You can search the database for businesses in Ontario and thousands of prospects will be right at your fingertips. Once you have your list of prospects, you can then schedule pitch meetings with your prospects. After your pitches are completed, you should then consider reaching out for feedback.
Why Feedback is Important
It’s important to receive feedback from your clients. Feedback gives you:
- insight into what is working for your pitch and what isn’t working.
- opportunities to alter and adapt your pitch to achieve better sales.
- insight into what your prospects want to hear.
When you ask your prospects for feedback, be sure you’re receiving it from the right people. You don’t want to ask just anyone at the company for feedback. You should try to get feedback from those that make important sales decisions, such as account managers and investors. Their feedback can directly influence the way you create future sales pitches.
Sharing Feedback
You should try to get feedback in written form, such as a letter or public review, that you can then share with your other customers. Customer satisfaction helps drive sales because customers are more likely to recommend your product or service to other companies. You can use a business directory to contact the right people for feedback or to share your feedback with other prospects. Sometimes businesses are more likely to complete a sale if someone else recommends it.
Feedback must give account managers the information they need quickly. Any feedback you choose to share should be short, sweet, and to the point to ensure it is read by the managers. Mechanisms should be incorporated to make sure the changes suggested in the feedback are implemented quickly. Time is money, so the quicker you implement changes, the more sales you’re likely to make.
Drive Sales with Scott’s Info
If you want to increase your B2B sales quickly, head over to Scott’s Info and start a free trial to access our business directories. Our Ontario business directory contains relevant contact information for over 100,000 businesses in Ontario. We also offer business directories for many other areas in Canada, such as a business directory for Mississauga. Our directories are updated consistently for accuracy. Visit our website or contact us for more information today!
