How Can Personalization Boost Sales to Manufacturers?
When you are preparing to pitch to a new company, you may get stuck with a generic pitch that doesn’t really stand out from the crowd. Personalizing your sales pitch to match your target audience is the best way to make your company stand out. If your target audience is manufacturers, you need access to an industrial business directory. This directory from Scott’s Info contains all the information you need about manufacturing companies in Canada.
Your sales and marketing teams can personalize sales pitches with ease by accessing details about different companies. Scott’s Info’s industrial business directory will give you micro-targeted results, providing contact information and more about those businesses.
So, how exactly can personalization boost sales to manufacturers?
By personalizing your pitch, you will do a better job targeting specific audiences. In this case, you want to target manufacturers. Your pitch should include language that manufacturers are familiar with and cater to fixing their problems. Some common problems in manufacturing include:
- Not enough young, skilled workers
- Inventory and supply chain management
- Up-to-date technology
- Incorporating automation and robotics
If your product or company can solve an existing problem, highlight it in your pitch. This way, the customer can see you are aware of their problem and that you can fix it. This will give your pitch a personal feel, which will keep your customer interested during the pitch.
Taking Your Time
Investing your time in personalizing your pitch will show the customer you care about their company. You will spend time researching and learning about the company to create the pitch. This will also allow you to learn more about what problems, or pain points, the company is experiencing. Understanding their pain points will help you further enhance your pitch.
Most customers prefer quality over quantity. Your team will shoot to the top with a good-quality pitch.
Steps to Create a Personalized Sales Pitch
Now that you know what a personalized sales pitch requires, let’s go over the steps to create one.
Visit Scott’s Info and access their manufacturers’ directory.
Assess pain points in the target company.
Create a sales pitch around fixing pain points.
Include essential information about the manufacturing company, i.e., profit margins without your product or idea, then profit margins with your product or idea.
Ensure your pitch is organized and reads well.
By following these 5 steps, you will create a personalized sales pitch that will not only impress your customers but also increase your chances of a sale.
There’s no time to wait! Start creating your personalized sales pitch by visiting Scott’s Info and get your Canada company directory today! Scott’s Info is here to help.