How to Identify and Contact Key Decision-Makers
In this article, we will discuss how to identify and contact key decision-makers in B2B sales.
The first thing you need to do is identify the qualities of the person you would like as your key decision-maker. These qualities should include roles and authority, budget authority, strategic authority, and tenure. You must ensure the person making decisions is qualified to do so and has the expertise you need, as well as access to the tools required to get the deal closed quickly. You can use a Canadian business directory database from Scott’s Info to find a list of names and contact information for key decision-makers.
The second thing you should do is research information related to the businesses you find in the Canadian business directory database. You should read up about the companies on the Canada business database, like what they stand for, how long they’ve been in business, and learn the names and titles of directors. This can help you figure out who may be the key decision-maker.
You can find public information about companies on websites like LinkedIn, Facebook, Twitter, Instagram, and even Google and Yelp. Companies that utilize these platforms are more transparent and connect better with their customers. Customer satisfaction should be a goal with any company.
Contacting Key Decision-Makers
When you begin contacting key decision-makers, be sure to reach out later in the day. Business owners are usually caught up in operating their business during the day, so near the end of business owners may be the best time to reach out. Keep your messages brief and straightforward. Scott’s Info’s business contacts database contains the best ways to reach out to key decision-makers.
When calling, be sure to use a direct line. You are 147% more likely to reach a VP when calling on a direct line. This also helps you bypass gatekeepers and avoids caller ID screening. Also, avoid cold-calling your prospects. Any calls you make should be tailored to your prospect and should address any pain points they may be experiencing.
If you have a common connection, like a mutual business friend, be sure to mention them when establishing communication. This can put you on even ground, especially if you both know the connection well. Networking is great for business and can get you better sales deals.
It is crucial to establish what your product will do for your prospect. They need to know you can address and fix a problem. Your product should add value to their business. Focus on positive results, like, “We will save you $600 per year with our product.”
If you’re ready to contact key decision-makers, visit Scott’s Info today for access to the best business directory database.