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If Data isn’t up-to-date, It’s Not Accurate for B2B Marketing and Sales

Ontario business directory

In a fluctuating economy an Ontario business directory is an exceptional tool for companies trying to conduct B2B sales and marketing across the province. But what if those businesses have switched addresses, undergone staff changes, or even closed their doors? Accessing an online business contacts directory that contains out-of-date information is a complete waste of time and effort. Subscribing to a credible Canada company directory like Scott’s Directories is one way to ensure your team is accessing the best available information.

In a world shaped by technology, it’s clear that data has the potential to become your sales team’s most valuable marketing resource. A comprehensive source of completely up-to-date information on the businesses you want to target in your B2B efforts is critical to making that happen. Subscribing to a Canada company directory that includes full lists of contacts and business information drastically reduces your lead generation time. Your staff will no longer be tasked with endless and mind-numbing cold calling. Data-driven marking helps your team develop the insights required to make qualified decisions on how to conduct your B2B marketing and target the segments you want to target. It’s a core strategy of successful marketing teams no matter what product or service you’re trying to sell through your B2B efforts.

When implementing data-driven marketing strategies, your team has to understand the data you have and the data you gather through use of search tools like an Ontario business directory; they also have to conduct intensive analysis of the data and apply the findings to improve your company marketing efforts. The key to this of course is having data that is current, and that means subscribing to an online business directory that prides itself in having the most up-to-date information. According to a study from Forbes Magazine, 63 percent of marketers have admitted that spending on data-driven marketing has grown in the past year. Another 80 percent of marketers agree that data is critical to implementing effective advertising and marketing strategies. However, 100 percent of business marketers agree that having accessing to data that’s current is the most important factor in building great B2B sales leads.

No matter what industry you are targeting when searching your Canada company directory, you want to be certain the information you’re collecting is accurate and not outdated. Wasting time searching through outdated data is counterproductive and reduces the efficiency of your efforts. When you’re thinking about an online directory subscription service for your company, do your research; make sure it’s a company that is in a constant state of improving its data.

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