Marketing Tips for Manufacturing Companies
As a professional in the manufacturing industry, the idea of integrating online marketing strategies with your current framework may seem unnecessary or foreign. That is completely understandable. However, when the proper components are implemented, the possibilities of improved customer service and an increased number of clients soon become crystal clear.
Most manufacturers in Canada enjoy staying the course by only focusing on what has been working for them marketing-wise. This may work, but not for long. It’s time to take actions that takes your business to the next level with new-age marketing techniques. In this post, we will go over some of the critical online marketing tactics that could change for the better the way your manufacturing company works.
Update Your Website
At the very least, Canada manufacturing companies should have an online presence so potential new customers can be assured that they exist. Maintaining an aesthetically-pleasing website goes a long way in keeping customers on your page. Navigating the homepage should be easy, and the content should be enticing and informative enough, so new customers learn to trust your services.
Beyond the visual aspect, your website is considerably more valued when it ranks high on search engines. To do this, you must implement keywords that apply to your field of expertise, ones that relate to what your clients are looking for. Maximizing the use of search terms gives you the upper hand on the internet that your competitors may not be able to match.
Have Customers See You in Action
Customers who are on the fence when they have to choose between two manufacturing companies in Canada take many things into account before they make their decision. One of the questions that they ask themselves is ‘how well do I know this company?’ That goes a long way in determining if they should do business with you.
One way we suggest to get to know your company is through video. For example, you could answer some frequently asked questions in video format that detail the process of making your product, explain what makes your company different, showcase your team members, and even highlight your success by including your satisfied clients.
Better Serve Your Current Clients
On your website, give your clients a way to reach you after hours. Add a contact form that can serve two purposes:
- Collect information from potential leads
- Collect questions, comments, and concerns from current clients so you can solve their issues quickly.
Showing your customers that you care about their needs goes a long way in building your reputation and making customers more likely to spread the word about you even when you’re not on the clock.
If you’re looking to get an edge in your marketing campaign and take advantage of the tips mentioned above, you should focus on working with a business directory like Scott’s Info. It will not only help you better serve your clients, but help them easily find you, and they can see you in action as well.