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Organize Your Sales Team to Increase Lead Productivity

Sales Strategy
corporate database

A sales team needs to be like a well-oiled machine in order for expected productivity to be maintained. There are a few mistakes some businesses make that are detrimental to this overall flow and can even lower morale for the team itself. We will be going over a few tips on how to run a healthy team to increase lead productivity which includes looking into your corporate database to keep track of individual sales personnel.

Avoid Under-serving customers

It’s critical that each customer is catered to. An overworked sales force due to understaffing means there is less to go around, the team will be exhausted, and they’ll spend more time chasing leads than getting things done. This all contributes to existing customers feeling like they are not being catered to and will potentially walk away.

What to do instead: Figure how many more sales personnel that you need for your company that will provide the right balance between having enough to cover operations while not overstaffing and cutting into your profits. Hirees are a significant investment but it’s better to have more if you truly need it. It can be good to look over the corporate directory to determine how to spread things out.

Avoid Overservicing

Overservicing customers can also be detrimental to business. The reason is that those resources could be used to cater to new clients who could be bringing in more revenue. Sales activity carries a cost thus it is important to consider how to use it wisely.

What to do instead: Overservicing does not automatically mean overstaffing, it can simply be a case of not taking advantage of selling to new customers. Try to come up with a plan for the sales team to ensure that the business is more balanced overall. What may seem like a customer that makes big sales at first does not mean they will continue to be as profitable as they once were.

Avoid Uneven and Unfair Distribution of Sales

Putting all your eggs in one basket and unfairly distributing sales across personal is unlikely to end well. In an industry that rewards based on results, failing to give chances to talented sales personal can result in them feeling as if they are invaluable and could walk off, which results in having to find a replacement.

What to do instead: Giving everyone a chance to show their talent ensures that personnel does not feel like there is favoritism going on. On top of this, it allows the team to be fully utilized which takes the strain off of one side and allows the less worked side to make much-needed potential sales. You can contact individual sales personnel via the corporate business directory on why results might be lower than others if you think this is the cause.

Create a Sales Plan

Businesses are entirely revolved around planning and executing. Creating a sales plan can dramatically help lay down an understanding of exactly what is going on via sourcing all available data, analyzing total sales, creating customer groups, and obtaining geographical and demographic statistics of sales.

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