Sell B2B Effectivity Post COVID-19
The COVID-19 pandemic wreaked havoc on business processes for the better part of a year. However, the B2B sales process is more effective now than before the COVID-19 pandemic. Three-quarters of B2B sellers say they are more efficient than prior to the pandemic. It would appear that the pandemic was actually beneficial for businesses. If you want effectively increase your B2B sales, you should consider using a list of B2B companies in Canada.
Companies like Scott’s Info have created comprehensive, up to date corporate business directories to create effective sales pitches. A business-to-business directory contains current contact information and other relevant data about thousands of B2B companies in Canada. You and your sales team will save time and resources by using a B2B directory.
Due to the pandemic, many businesses have switched to only interacting via technology. While this may seem like a drawback, it actually has streamlined many B2B sales. In-person sales were already on a downtrend pre-COVID. Reasons for the downtrend include:
- Meeting and travel expenses add up
- In-person pitches require more time
- Getting many stakeholders together in one room isn’t easy
- Many buyers prefer to do their research online
An in-person meeting, on average, costs $400, while a phone call is about $50. In-person meetings also require more time, which most business owners feel they never have enough of. Saving money and time are some of the main reasons most businesses choose to complete sales through technology.
The trend of buyers completing their own research increased substantially during the COVID-19 pandemic. A survey was completed that determined 37% of participants identified and researched new suppliers online before initiating a sale. Two-thirds of respondents preferred digital self-serve or remote interactions, while one-third preferred traditional interactions.
While face-to-face sales are not completely gone, they are certainly not the preferred method of interaction post-COVID.
Due to this downward trend and the preference of technology, it can be expected that face-to-face sales may be irrelevant in the near future.
Face-to-face interactions are not required when you are explaining the value, use, and benefits of marketing software and services. Software is used on a screen, and services can be rendered remotely. Even some products do not need to be explained in-person, as many tools exist to create detailed sales pitches. Technology has truly improved the way B2B sales are completed.
If you’re ready to start creating B2B sales pitches, you should visit Scott’s Info and request a free trial to access our list of B2B companies in Canada. Our directories contain micro-targeted information about thousands of businesses in Canada. A B2B company list is perfect for conducting research. Visit our website or contact us today for more information!