Buyer Personas

Request Your Free Trial

Developing Manufacturing Buyer Personas

April 8th, 2022 Manufacturing Companies Category| Scott's Info

Part of the sales process involves creating buyer personas. A buyer persona is basically a stereotype about your target market. Any information you can find about your target market will benefit your sales pitches. You can be as specific as possible to give the most accurate outlook for your target market. You can find a ton of information about ma...
Continue Reading

What Our Clients Say About Us

Scott’s Directory has been a great partner in assisting our national charity BullyingCanada in accessing up to date and accurate information about businesses and organizations across Canada, allowing us to form partnerships and lasting relationships to further our work... Read More

Rob Benn-Frenette, BullyingCanada

Rabiya is very professional and responsive...every time I need her help she always has time for me. She is a great asset to have for an employer..Thank you Rabiya...Read More

Joanne Beaudoin, IPL North America Inc.

Scott’s Directory has been instrumental in helping us at Habitat for Humanity (Miss-Halt-Duff) connect with local businesses for partnerships. The search function allows us to narrow our search to very specific criteria to give us precise results while also providing us with key... Read More

Charles Digiovanni, Habitat for Humanity

Rabiya is great to work with. She responds to questions quickly and efficiently and if she doesn't have an immediate answer she finds out quickly for you. Great to work with!... Read More

Lyn Chrysler, Ontario Physician Human Resources Data Centre

We recently purchased a list that contained 2,200 manufacturers in Ontario with facilities over 33,000 sq ft in size. We were doing old fashioned mail-outs for marketing and have had results better than expected. We are looking at purchasing another list... Read More

Jeff Hawthorne, Global Point Energy

I've been using Scott's Directories for more than 10 years now. Great product but the support you get is absolutely amazing. I recommend Bridget Wiley - incredible attitude and the willingness to help the customer no matter what. Thank you Bridget!... Read More

Dr. Walter Paliga, Brampton Vascular Institute

Fantastic customer service, just a phone call away, always. Rabiya was very informative and patient showing me what to do to get exactly the information my company needs. I highly recommend... Read More

Eunice Fernandes, Nathan & Segal Inc.

Rabiya provided my company with excellent service. She went above and beyond by assisting me with a complex migration project. I highly recommend Rabiya/Scott’s Directory to any company... Read More

Walter Sima, PMC Specialist Recruitment Solutions

Was a brand new employee about a 10 weeks ago and I could tell that Scott’s Directory had far more bells and whistles than I was using. Decided to give their helpline a try. Upon calling, I was greeted by a kind and bubbly phone assistant named Rabiya. She taught me how to create and save company lists. That action alone saved me a lot of time. She would take a moment at the end of every call to point out a feature I was not familiar with... Read More

Lynne Smith, BCB International Inc.

My company has been using the Scotts Directory for 30 plus years, first in the Printed edition, CD edition and now the On-Line edition. Scotts has been a valuable tool in expanding our business and an excellent resource for obtaining new companies and names. I would highly recommend purchasing the Scotts Directory for your business... Read More

Brian L deLottinville, Trans-United Consultants Ltd.

Easy to deal with. Great communication. It’s easy to isolate a list, and if I need help, they are around to support... Read More

Ryan Good, Garrison Dental Solutions LLC

The result was a better understanding of organizations, existing customers where they are located leveraging the digital mapping they created. The exercise confirmed that there are no major gaps in Trelleborg Sealings database. Even with the challenges the Aerospace industry faces, especially during Covid, they can now ensure they are doing business with all appropriate businesses and all their locations... Read More

Kyle Luithly, Aerospace Hub Canada & Global Key

I love the service! I’ve recommended Scott’s Data and their Service to every group I’ve worked in since 2007...Read More

Transportation of Dangerous Goods, Doctorate Government of Canada

Wouldn’t change any aspect of the Service... Read More

Marshall Katz, Advertek

Happy Scott’s Data Customer since 1989!... Read More

Steve Doodchenko, Rosta Inc.

Scott’s gave me so much detail about so many possible companies, I am convinced that our business has been increased through this particular business directory... Read More

Deborah Rouleau, Horan & Associates Brokers Inc.

I love Scott’s, I built my business on it, and recommend it to every client. Prospecting is hard enough to begin with, make life easier by using Scott’s to source real and accurate leads. If you are selling in Canada, you need Scott’s Directories!... Read More

Tibor Shanto, Renbor Sales Solutions Inc.

Free Trial Contact Us