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Aligning Sales and Marketing with a Focus on Pipelines
Corporate Directory
corporate directory
Misalignment between the sales and marketing teams has been a major setback to the growth of B2B companies in Canada. As a result, a significant amount of money from the company budget is lost annually. Without a stop to the antagonism between these teams in addition to unaccountability, the company is doomed to fail. Fortunately, there’s a wa...
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Using Mailing Lists to Generate B2B Leads
Marketing Database
corporate database
A business directory database is amongst the efficient and trending marketing tools in the B2B sector. Unlike the B2C industry where the target clients have all the time to spare, the B2B industry is a hard target. Often, businesses have specific goals they are working towards. As such, they don’t have time to spare for purchases or other matters...
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Improve Sales Quality by Using Scott’s Directory for Your Business
Marketing Database
Canada business directory
The annual inflation rate in Canada for September, 2019, stood at 1.9 percent. What does that mean to your business? Well, if you want to keep up with inflation, it means you either raise your sales rate by 1.9 percent or cut costs by an equal amount. A business that is constantly cutting is eventually going to cut itself right out of business. Tha...
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Perks of Using Corporate Database in a Modern Organisation
Corporate Directory
Canadian business directory database.
Without a robust and resilient innovation strategy, no company can survive. Innovation failure has caused the downfall of many great companies, from Kodak to Xerox to Blockbuster. An even bigger failure is incorporating innovative technologies into the workplace but failing to fully maximize their use. For companies engaging in B2B sales and market...
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