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Using a Tech or Audience Centric Model for B2B Sales
Corporate Directory
Corporate Directory
When you’re dealing with B2B sales, there are two key models you need to look into. That is, the Audience Centric and Tech Centric models. They are efficient and effective gateways to the active market demands through the acquisition of intent data from the public or corporate business directory. But even so, these two concepts are quite differen...
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Do Market Segmentation with a B2B Directory
Corporate Directory
canadian business directory database
The use of segmentation in marketing is an increasingly popular way to organize customers into particular categories. Generally, these categories allow for companies to be grouped based on their traits. Companies can utilize these categories to assist in building marketing strategies aimed towards specific groups. To assist with market segmentation...
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A Guide to Identifying Good Data
Identifying Good Data
Cleaning data isn’t something that most businesses tend to focus on, which is a mistake because unclean data doesn’t generate quality leads. Irrespective of how or where you collect your data, you must always clean it because unclean data will waste your time and money as you will be chasing the wrong leads. You don’t want to be in the posit...
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