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The Difference Between a Buyer Profile and a Buyer Persona
Sales Strategy
Ontario company directory
The most successful marketing campaign starts with understanding your target clients. However, this is only possible through establishing unique buyer personas and profiles. And with this information, the marketing and sales departments have a reference point to rely on when targeting potential clients. You can also use them in conjunction with an ...
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Best Practices for Appealing to B2B Buyers
Sales Strategy
How to Identify and Contact Key Decision Makers
When it comes to gathering new B2B customers, it is essential to adopt the best practices. While some practices might require financial investments, not all of them will. It’s essential for B2B companies to think outside the box. Since companies are used to being traditional, it is time to think more strategically to appeal to more buyers. When s...
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