The Basics of Retargeting Ads
What’s Remarketing?
It’s a type of digital advertisement that allows your visitors to see your targeted ads when they’re on other websites. But for it to work, the visitors must first visit your site. As such, all your previous audiences will see your targeted display ads as they browse the web.
So, whether they’re reading other articles, or streaming YouTube, your targeted ads will pop up for viewing on those sites. And thanks to this, your brand will stick in their mind tempting them to try your services or products.
How does it work?
If you are currently using Google for Advertisement, then incorporating retargeting ads will be a lot easier. All you need is to get the Remarketing code or tag/ pixel and add it to it. After adding the code, any visitor to your site from that point on joins the program through cookies. What’s more, you can customize this program and focus on a specific audience using targeted display ads that fit their interests.
For instance, let’s say you’re running an e-commerce site that sells bathroom accessories. You can create a “Toiletries” remarketing ad that focuses on visitors who were interested in your site’s toiletries selling page. By doing so, this set of visitors will be able to see targeted display ads marketing the toiletries.
When you use retargeting ads, you’ll be reaching out to over 90% of online users. Furthermore, this program lowers your budget on cost per click since you’ve narrowed your focus to a specific audience.
The Benefits of Using Retargeting Ads
- Cost-effective advertisement – since you’re narrowing down your focus to a specific audience, the cost per click is lower. Also, you’ll be increasing the relevancy of your ads.
- Effective- unlike other forms of ads, retargeting ads are more effective and reach over 90% of online users.
- Geo-Fencing – thanks to this feature, you can target an audience in a specific local area. What’s more, they’ll still receive the ads even after leaving that geographical area. To leverage this feature, consider creating geo-targeted display ads.
- Higher click rate – if you want to boost the rate of conversion, consider retargeting ads. It has the highest click rates and leads to possible conversions.
How much does it cost?
The cost of running retargeting ads depends on your marketing campaign strategy. But even so, expect it to be low than what you’ll spend on typical ads. What’s more, you can lower your budget even more by investing in cost-effective marketing strategies. Some of these strategies are frequency capping, conversion filtering, and contextual targeting.
Looking to try out Retargeting Ads?
According to Google’s recommendation, the best way to start remarketing ad campaign is by considering previous visitors. And if you have a brick-and-mortar business, you can leverage the Local Business Directory for geo-fencing. By doing so, for every prospective client that steps into your geographical zone we’ll see your ads. With that said, contact Scott’s Info if you’re looking to try out retargeting ads.
