Tips for Making Successful Marketing Calls
If you are making phone calls to potential buyers, you should be sure your calls aren’t the same and aren’t unsolicited. You want companies to buy your product, but you don’t want to seem pushy, rude, or robotic. Cold calls represent the type of marketing call you do not want to make. Cold calls are usually unsolicited, and they are written to a broad audience. Cold calling can be detrimental to your brand.
Before you start making calls, you should learn about your prospects through a Canadian phone number database. This database, known as a business directory, contains the phone numbers for businesses in Canada that may want to buy your product. The best thing about this database from Scott’s Info is that it also contains vital information about the businesses that could lead to profitable sales.
Once you’ve found your prospects, you can start making calls. Follow the tips below to create the perfect marketing call.
Personalize Your Call
To personalize your call, you should know some information about any issues the company is experiencing. If buying your product solves some of their issues, they’ll be more likely to buy your product. You can use the information in the Canadian phone number database to ensure your product can solve problems for the companies you choose.
You can also do a Google search for the companies in the business contacts database to find their business pages, like LinkedIn and Facebook. Through these websites, you can learn more about your prospects, like what they represent and brands they sell. This information will help you warm up your cold call scripts and add value to your call.
Keep Scripts Brief
You can prepare for your marketing calls by writing a brief script. The script should be different for each call and be relevant to the company you’re calling. Keep your introduction short by providing your name, your company, and the reason for your call. You should outline what your product does and how it will solve problems for your prospect.
You can also ask open-ended questions during the call to gain insight about your prospect’s pain points. You don’t need to try hard to sell your product during a marketing call. Your call should convince your prospect to hear your product pitch in person.
After you have completed your calls, you should follow-up with your prospects. Give them some time to think, then reach out via email or another phone call. It can take time to close a deal because of business duties, but if you are persistent, you’ll close the deal quickly.
If you’re ready to start making calls, visit Scott’s Info for access to their Canadian business database!