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Utilize the 4 Ps of Marketing Better than Ever

Sales Strategy
business directories

During these especially hectic times, it’s easy to get bogged down in the day to day operations and lose sight of the importance of marketing basics. The business directories offered by Scott’s can help companies leverage marketing basics like the four P’s to connect with the right clients and show them what sets your product apart from competitors’.

The four P’s were first discussed in the 1960 book Basic Marketing: A Managerial Approach by Edmund McCarthy. They are product, price, place, and promotion. The services offered by Scott’s Info can help local Canadian businesses utilize the 4 Ps to their full advantage.


Product or service refers to what your company has to offer. The key to your marketing strategy is to figure out what makes your product different from similar products on the market.

Canadian local business directories from Scott’s Info provide comprehensive information about prospective clients, including detailed information about the type of products and services they offer. This critical data can help you quickly determine who needs what you have to offer.

With over 1.2 million key contacts, Scott’s Canadian local business directories can help you tap into clients who need your solution, no matter how large or how niche your market.


The second P, price, refers to showing your clients that your product offers great value for the price. Scott’s Info‘s solutions can support you with this P in two ways. Firstly, our solutions save money, which can be translated into savings for your clients. As one of our clients noted: “Capturing data quickly and easily has resulted in increased productivity and sales.”

Secondly, our business directories provide info on the annual net revenue of prospective clients, ensuring that you can tailor your offer to the client’s bottom line.


The third P refers to ensuring that you are marketing your product in the right place. In order to market your product or service effectively, you have to go to where your target customers are. The Canadian business directories offered by Scott’s Info can help you effectively navigate your region. Our clients believe that their sales teams were able to locate customers and their locations easily and accurately while travelling from city to city. Ease of use and accuracy means more productive customer visits in a day.


The final P is promotion, spreading the word about your product and growing sales. Our client Tibor Shanto had this to say about the impact of our Canada business directory on identifying prospects and sales: “I found Scott’s Info, and their data is great! It allows me to filter the list of businesses by industry type, size, and location to match my target client. It allows me to continuously have a list of new prospects to reach out to, to keep my pipeline full.”

Whether you’re a manufacturer, a B2B service firm, a wholesaler, or a distributor, Canadian local business directories from Scott’s can help you implement the 4 Ps and drive marketing success for your firm.

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