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What Makes B2B and B2C Communications So Similar?

Marketing Database Category | Scott's Info
What Makes B2B and B2C Communications So Similar

The terms B2B and B2C sound similar but mean different things. B2B is business to business sales, while B2C is business to consumer sales. B2B sales happen when businesses sell their products to another business. B2C sales happen when consumers buy from a business. You can use a B2B company list to find lists of companies to sell to. Here’s a list of what B2B businesses and B2C businesses do.


  • Sell their products of services to companies
  • Make large-scale sales
  • Look for efficiency
  • Need to resolve specific necessities
  • Based on very long relationships
  • Decision making goes through different levels
  • Few clients and large purchasing volume


  • Sell their products or services to consumers
  • Sell for personal use
  • Look for promotions and entertainment
  • Need to resolve basic necessities
  • Based on very short relationships
  • They make emotional decisions
  • Many clients and low purchasing volume

Marketing is Similar

When marketing for B2B and B2C sales, you’re marketing to people. Businesses are still people who want their wants and needs met. If your product or service can solve a problem for a business or for a consumer, you have to highlight those attributes in your marketing. Utilize the power of human emotion to appeal to your prospects, and you are likely to get better sales.

Address the Problem, Provide a Solution

If you know a problem a business has, you can provide knowledge and expertise about that problem and how your product or service fixes it. The same thing applies to consumers. Products are designed to solve a problem, and marketers use that to their advantage.

Some Marketing Can Go Both Ways

The language used in a marketing campaign can sound similar to the language in a B2B sales pitch. This is okay because some products can solve problems for both businesses and consumers. The highlights of your product will be the same no matter who you are pitching or advertising to.

Your Message Must Be Clear

Whether you are pitching to a business from a B2B company list or advertising to consumers, your company message will be the same. You want people to know what your company stands for and what you bring to the table. Customers want to know the company they buy from is trustworthy and knowledgeable.

Get Started

For a comprehensive list of B2B companies in Canada, visit Scott’s Info today. You can use our list to find the names and contact information of thousands of companies in Canada. Sign up for a list of B2B companies in Canada today and give your business the new marketing edge that it needs. You will be adding a powerful tool to your sales team. Visit our website today for more information


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