The Main Benefit of Geotargeting
Marketing is the mainstay of every business. The mantra is simple. If customers are unaware of your business and what services or products you offer, they will not seek you out. With no sales, your business is dead in the water. So, how can you remedy this? One way is by targeted advertising. Part of that involves utilizing the location of the business to ensure proper targeting at the right time to maximize the benefits of targeted advertising.
What is Geotargeting?
It is the latest word thrown around in the advertising world. It doesn’t matter if it’s Internet buzz or in printed media, it is targeting a specific audience in a specific geographical location. The content used in this method of advertising is customized to this specific segment of your customer base. Brands are able to reach relevant audiences who have specific needs that suit your business.
Examples of geotargeting marketing:
- Text Messages
- Direct Newspaper Ads
- Personalized Ad Campaigns Online
- Print Ads in Local Newspapers and Magazines
- Promotional Ads in Local Stores
- Email Notifications for both Services and Products
- Custom Landing Pages Online
- Position Campaigning
The main goal of geotargeting is to provide buyers with personalized content in a meaningful way. It is offering content that interests specific segments of the customer base. Providing content that interests potential customers is the key.
Digital Marketing for Geotargeting
By utilizing the IP address of an individual’s Internet connection provides the geographic location of that person. This can be garnered when they visit a given website. When this is done it is known as geotargeting.
When tracking website visitors, it is important because:
- Notifies you when customers are likely to need your services next
- Produces useful content for social channels
- Determines the stage customers are in the buying process
Benefits of Geotargeting
While there are many benefits, the biggest are listed below:
- Makes Businesses Locally Relevant
- Allows Personalized Content to Increase Engagement Levels
- Helps Businesses to Optimize Advertising Returns
- Improves User Experience
- Helps Businesses Promote Local Marketing Events
- Helps Get Information Out Regarding Offers and Discounts Available for Local Customers
- Allows Businesses to Hide Strategic Ads from Competitors
Utilizing features like RapidReach helps businesses to better target localized customer audiences for their services and products.
How Do Businesses Use Digital Marketing with Geotargeting
- Track visitors to your website
- Determine locations where website receives the most clicks
- See what customers are looking at on your website
- Track the most popular pages visited by customers
- Sent automated notifications about deals and specials based on their location
With Scott’s Info corporate contact database, your business can improve the ability to reach your customers based on location and utilize geo targeted display ads. Reach out today for details.
