A Guide to Successful B2B Wholesale Sales
There is an important distinction between business-to-customer (B2C) sales and business-to-business (B2B) sales. When you go to a store and purchase a product, like coffee at your local coffeehouse, that is a B2C sale. It involves a business providing a product or service and receiving money from a customer for that transaction. B2B sales occur when money is transferred between businesses. These typically involve wholesale prices which benefit both the buyer and the seller. Scott’s Info can provide your business with contact information for wholesale distributors in Canada to help aid your business to grow its B2B component.
While B2C transactions are the lifeblood of many businesses, they are also small pieces of the pie. They tend to have a lower profit margin because they are usually small sales. With B2B sales, there typically involves a large quantity of product moved in a single sale. This helps to lower the transactional cost associated with the sale. They offer a much large margin of profit because, in a single transaction, your business can move a signification amount of product. With Scott’s, we can help provide accurate data and vital information about Canadian wholesale distributors.
Benefits of B2B Wholesale Sales
There are numerous benefits to B2B transactions. The biggest are listed below:
- Boost the average order value (AOV) and average order volume
- Maintain a fixed profit margin
- Yield discounts
- Lower operating costs
Boosting Average Order Value
This benefits both the buyer and the seller. If you are a customer, you can reap the benefits at the business location by purchasing products at a lower cost. This is because the business is passing on the wholesale discount, they received in the B2B transaction to you, the customer.
Fixed Profit Margin
When the profit margin is fixed, wholesalers are less worried about their operating costs because the profit they receive in a single B2B transaction can be calculated quickly and easily.
Yield Discounts
This is a pretty basic concept. Buyers receive volume discounts when purchasing a large number of goods from a wholesaler. These discounts are then passed along during the resale of those products and goods.
Lower Operating Costs
This is perhaps the biggest benefit of all. B2B transactions help to greatly lower operating costs. Marketing becomes more affordable with B2B transactions as well. The return on investment for large-volume sales is greatly increased. Using various methods to jumpstart B2B marketing campaigns can include:
- Flyers
- Billboards
- Digital Ads
- TV ads and Radio Spots
Regardless of how you engage your B2B marketing campaign, accurate data is needed. We can provide wholesale distributors in Canada with the most accurate data. Reach out to Scott’s today. For the best Canadian distributors list, reach out to Scott’s Info today.
