database

How to Feel Confident in Your B2B Data

February 9th, 2021 Sales Strategy

Marketers find it difficult to get data about B2B companies in Canada, yet data is critical in boosting sales performance. For data to be useful for your marketing campaigns, it has to be reliable and up-to-date. Unless you are confident that the data you use will bring in results, don’t use such data. High-quality data is key if you want to pro...
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Keep Your Remote Sales Team on Track with the Right Data Tools

January 11th, 2021 Sales Strategy

While just a few years ago, remote teams seemed like something that would be many years off, now they are well-established and here to stay. They are an effective and safe way to get work done without risking anyone’s health or wasting countless hours per year in commute times. The only task companies need to stay on top of is ensuring that their...
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The Importance of Quality Data

January 5th, 2021 Sales Strategy

Any business that uses incorrect or bad data is losing money, even if they do not realize it. Quality data allows companies to rely on their information and make good use of it. Lost productivity and employee wages in the time it takes to correct any bad data a company may have can result in millions of lost dollars annually, sometimes even more. B...
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How to Find Corporate Profiles Online

December 10th, 2020 Sales Strategy

Finding pertinent data on a business or a corporation can be difficult, even when a company is large or has a significant public presence. Industry-related data such as revenue and sales can be difficult to find, and some companies – especially online-based companies – withhold their phone numbers, physical addresses, and other contact informat...
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Outdated Sales Databases Are Bad for Your Business

December 7th, 2020 Sales Strategy

The Canadian economy is constantly changing. Businesses relocate, merge, and go out of business. Employees get promoted, transferred, or terminated. Even companies that maintain a constant presence can change their phone numbers, email addresses, or website locations. Companies that are not operating with current marketing databases are at a severe...
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Improve Your Data with a Corporate Directory

November 27th, 2020 Sales Strategy

The quality of your data plays a vital role in the growth of any business. It’s become imperative nowadays to only work with high-quality data that can get you the best results. Customers are fickle now and will not work with businesses that don’t have good quality data. That means, as a business, you must ensure that the quality of your data i...
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Boost Client Engagement by Knowing Your Targets

November 10th, 2020 Sales Strategy

It doesn’t really matter which industry your business belongs to you’re likely to face challenges in capturing your target audience’s attention for more than a few seconds. To realize your true ambitions as a business and convert more customers, it is imperative that you know and understand your clients. Expectations have changed among audien...
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