B2b Companies In Canada

Best Practices for Appealing to B2B Buyers

August 30th, 2021 Sales Strategy

How to Identify and Contact Key Decision Makers

When it comes to gathering new B2B customers, it is essential to adopt the best practices. While some practices might require financial investments, not all of them will. It’s essential for B2B companies to think outside the box. Since companies are used to being traditional, it is time to think more strategically to appeal to more buyers. When s...
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Do Market Segmentation with a B2B Directory

August 18th, 2021 Corporate Directory Category | Scott's Info

The use of segmentation in marketing is an increasingly popular way to organize customers into particular categories. Generally, these categories allow for companies to be grouped based on their traits. Companies can utilize these categories to assist in building marketing strategies aimed towards specific groups. To assist with market segmentation...
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Adapting Manufacturing B2B Strategies to Post Pandemic Environment

July 22nd, 2021 Sales Strategy

In the midst of COVID-19, navigating manufacturing sales can be difficult. Opportunities for traditional sales methods, such as dinner meetings, conferences, and trade shows are currently nonexistent with no plans of returning anytime soon. A recent study announced that 90 percent of sales have moved their company tactics towards online strategies,...
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5 Ways to Build Brand Awareness Using Business Directory

July 26th, 2019 Uncategorized

Building brand awareness is the goal of every marketing professional working for a company in a competitive industry. Employing modern strategies that incorporate SEO research, innovative packaging, use of social media influencers and platforms, using digital media and spending boatloads of money advertising are a few common methods. However, one o...
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B2b Business Directory- Helping in Brand Building

May 27th, 2019 Corporate Directory Category | Scott's Info

Savvy companies that understand the importance of marketing and its role in business strategy should also know how important brand recognition is when it comes to B2B sales. If potential customers can clearly recognize and identify your brand attributes when you first approach them, chances are you’re going to be building a successful business re...
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