b2b sales tools

The Basics of Retargeting Ads

January 3rd, 2022 Sales Strategy

What’s Remarketing? It’s a type of digital advertisement that allows your visitors to see your targeted ads when they’re on other websites. But for it to work, the visitors must first visit your site. As such, all your previous audiences will see your targeted display ads as they browse the web. So, whether they’re reading other articles,...
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Aligning Sales and Marketing with a Focus on Pipelines

December 23rd, 2021 Corporate Directory Category | Scott's Info

Misalignment between the sales and marketing teams has been a major setback to the growth of B2B companies in Canada. As a result, a significant amount of money from the company budget is lost annually. Without a stop to the antagonism between these teams in addition to unaccountability, the company is doomed to fail. Fortunately, there’s a wa...
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Expedite Sales by Remotely Connecting with Prospects

December 13th, 2021 Marketing Database Category | Scott's Info

As more companies offer work-from-home options, sales professionals are adjusting their approach to connecting with prospects and customers using the Ontario business directory. Fortunately, there is a quick and simple tool available to help sales reps meet with prospective clients, contacts, and staff from anywhere in the globe. If you suspected ...
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What’s Going Wrong With Your Marketing Database?

October 15th, 2021 Corporate Directory Category | Scott's Info

Database marketing is critical for any B2B firm, and one of the first things each new business should do is start building a marketing database. Database marketing allows you to understand your clients' wants better and respond with engagements that satisfy them. Better customer service results from a more customer-centric strategy, prioritizing wh...
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Create Positive B2B Buyer Experiences With These 5 Steps

September 27th, 2021 Corporate Database Category | Scott's Info

How often do you find yourself receiving emails for brands that you do not relate to? The chances are high that you have received more than one. Perhaps you debate on either opening it or deleting it right away. It is more common to continue to ignore them after a while. It is common to feel annoyed when receiving an abundance, especially if your i...
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The Difference Between a Buyer Profile and a Buyer Persona

September 21st, 2021 Sales Strategy

The most successful marketing campaign starts with understanding your target clients. However, this is only possible through establishing unique buyer personas and profiles. And with this information, the marketing and sales departments have a reference point to rely on when targeting potential clients. You can also use them in conjunction with an ...
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Selling to Different Sized Businesses

September 17th, 2021 Corporate Directory Category | Scott's Info

The mentality of salespeople revolves around searching for the clients that will spend the most money. While this might seem ideal, it is not always a successful plan. In fact, it can be more beneficial to go after smaller clients than larger ones. This practice can be different than what most B2B companies in Canada attempt. However, when determi...
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