Blog | Scott’s Info

Connecting Data to the B2B Sales Cycle

May 24th, 2022 Marketing Database Category | Scott's Info

The B2B sales cycle is a bit more complex than the B2C sales cycle. While B2C sales are typically between a business and a consumer, B2B sales are between businesses. B2B sales involve a lot more people, usually important decision-makers. You have to start the B2B sales cycle by finding prospects. The best way to find prospects is through data, suc...
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Creating Targeted Ad Campaigns with Scott’s Data

May 18th, 2022 Marketing Database Category | Scott's Info

You’re marketing and advertising your product, and the sales aren’t rolling in like you’d hoped. You probably think you’re doing something wrong, or your product isn’t good enough, or a multitude of other reasons that may make you want to give up. But don’t worry; there’s an easy way to create targeted advertising campaigns. Scott'...
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Partnering Big Data with B2B Sales Success

May 10th, 2022 Marketing Database Category | Scott's Info

There are now so many ways to use big data in B2B sales. The Internet has allowed people to find out information about businesses in a matter of minutes. This means data is more important now than years before. Keeping your data current is one of the best ways to see success in your B2B sales. Where to Find Big Data A business contacts database c...
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Driving B2B Sales with Data

May 5th, 2022 Corporate Database Category | Scott's Info

If you are looking to drive your B2B sales in Canada, you should be utilizing the available data about B2B prospects. Business databases exist that contain information about key contacts at different companies, such as business directories. Business directories contain the names and contact information of thousands of businesses in Canada. Business...
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The Connection Between Outdated Data and ROI

April 27th, 2022 Corporate Directory Category | Scott's Info

Most databases are not regularly or consistently updated, which introduces room for error. Marketing and sales teams rely on the information in databases to create sales pitches. At any point in time, 25% of the information in a database is outdated or incorrect. This is why 80% of all personalization strategies fail. If you’re going to rely on a...
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Improving B2B Sales Through Customer Service

April 20th, 2022 Corporate Directory Category | Scott's Info

This may not come as a surprise, but you can improve your B2B sales through better customer service. Many customers expect great customer service throughout the sales experience. For example, say you want to ask prospects if they are interested in buying your product. You find a prospective customer through the Internet or a corporate directory,...
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Sell B2B Effectivity Post COVID-19

April 18th, 2022 Corporate Database Category | Scott's Info

The COVID-19 pandemic wreaked havoc on business processes for the better part of a year. However, the B2B sales process is more effective now than before the COVID-19 pandemic. Three-quarters of B2B sellers say they are more efficient than prior to the pandemic. It would appear that the pandemic was actually beneficial for businesses. If you want e...
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