Blog | Scott’s Info

5 Reasons a High-Quality Database is Important

January 31st, 2022 Corporate Database Category | Scott's Info

There are tons of fundamental reasons why companies record and keep their data. Whether it's company inspection data, maintenance records, or employee performance reviews, the record is essential for future reference. And oftentimes, the company may use it in targeting a greater objective. Also, the company may keep its records and use them later t...
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Using Intent Data for Account-Based Marketing

January 25th, 2022 Sales Strategy

Over the years B2B companies have been investing in account-based marketing (ABM). And not long ago, Intent Data has emerged as a resourceful tool in reinforcing ABM programs. Now, with the help of intent data, the sales and marketing team can prioritize their marketing efforts. Instead of relying on a wish list, they can now use actual data on acc...
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How the Quality in Scott’s Info Benefits Your Business

January 17th, 2022 Corporate Database Category | Scott's Info

As the business world grows competitive every day, companies and organizations strive to learn more about their audiences through data. With the help of quality data, they can make productive decisions with high-value outcomes. Through access to quality data through a corporate database, a company can keep up with the competition. While data collec...
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Identifying and Contacting Sales Targets

January 10th, 2022 Marketing Database Category | Scott's Info

Is your marketing and sales department investing in cold calling with no chances of success? Well, what they need is a list of b2b companies in Canada. This list can be resourceful to them if they are spending more time researching your prospects. Also, if your landing pages are experiencing low conversions and your ad campaigns aren’t paying off...
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The Basics of Retargeting Ads

January 3rd, 2022 Sales Strategy

What’s Remarketing? It’s a type of digital advertisement that allows your visitors to see your targeted ads when they’re on other websites. But for it to work, the visitors must first visit your site. As such, all your previous audiences will see your targeted display ads as they browse the web. So, whether they’re reading other articles,...
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Aligning Sales and Marketing with a Focus on Pipelines

December 23rd, 2021 Corporate Directory Category | Scott's Info

Misalignment between the sales and marketing teams has been a major setback to the growth of B2B companies in Canada. As a result, a significant amount of money from the company budget is lost annually. Without a stop to the antagonism between these teams in addition to unaccountability, the company is doomed to fail. Fortunately, there’s a wa...
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Using Mailing Lists to Generate B2B Leads

December 20th, 2021 Marketing Database Category | Scott's Info

A business directory database is amongst the efficient and trending marketing tools in the B2B sector. Unlike the B2C industry where the target clients have all the time to spare, the B2B industry is a hard target. Often, businesses have specific goals they are working towards. As such, they don’t have time to spare for purchases or other matters...
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