Blog | Scott’s Info

Finding the Balance Between Inbound and Outbound Marketing

September 24th, 2021 Corporate Directory Category | Scott's Info

When it comes to inbound marketing, it is proven to be efficient to create business leads. Some businesses might take inbound marketing and treat it similarly to other marketing strategies, but it needs to be clear that inbound marketing is not a replacement. Inbound marketing creates only a small window into the bigger picture of a marketing campa...
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The Difference Between a Buyer Profile and a Buyer Persona

September 21st, 2021 Sales Strategy

The most successful marketing campaign starts with understanding your target clients. However, this is only possible through establishing unique buyer personas and profiles. And with this information, the marketing and sales departments have a reference point to rely on when targeting potential clients. You can also use them in conjunction with an ...
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Selling to Different Sized Businesses

September 17th, 2021 Corporate Directory Category | Scott's Info

The mentality of salespeople revolves around searching for the clients that will spend the most money. While this might seem ideal, it is not always a successful plan. In fact, it can be more beneficial to go after smaller clients than larger ones. This practice can be different than what most B2B companies in Canada attempt. However, when determi...
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Using a Tech or Audience Centric Model for B2B Sales

September 15th, 2021 Corporate Directory Category | Scott's Info

When you’re dealing with B2B sales, there are two key models you need to look into. That is, the Audience Centric and Tech Centric models. They are efficient and effective gateways to the active market demands through the acquisition of intent data from the public or corporate business directory. But even so, these two concepts are quite differen...
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Best Practices for Appealing to B2B Buyers

August 30th, 2021 Sales Strategy

How to Identify and Contact Key Decision Makers

When it comes to gathering new B2B customers, it is essential to adopt the best practices. While some practices might require financial investments, not all of them will. It’s essential for B2B companies to think outside the box. Since companies are used to being traditional, it is time to think more strategically to appeal to more buyers. When s...
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How Manufacturers Can Improve Their Digital Pipeline

August 23rd, 2021 Manufacturing Companies Category| Scott's Info

When it comes to any type of business, sales are a top matter. Businesses want to see their sales thrive, and they will do so by implementing tactics. Traditionally, B2B companies rely heavily on phone and face-to-face conversations to sell their products. However, these methods are not quite as effective as they used to be. With the digital age ta...
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Do Market Segmentation with a B2B Directory

August 18th, 2021 Corporate Directory Category | Scott's Info

The use of segmentation in marketing is an increasingly popular way to organize customers into particular categories. Generally, these categories allow for companies to be grouped based on their traits. Companies can utilize these categories to assist in building marketing strategies aimed towards specific groups. To assist with market segmentation...
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