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How to Identify and Contact Key Decision-Makers

March 10th, 2022 Corporate Directory Category | Scott's Info

In this article, we will discuss how to identify and contact key decision-makers in B2B sales. The first thing you need to do is identify the qualities of the person you would like as your key decision-maker. These qualities should include roles and authority, budget authority, strategic authority, and tenure. You must ensure the person making d...
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How to Be Appealing to Local Businesses

February 2nd, 2022 Corporate Directory Category | Scott's Info

If you are looking to market your brand or product to local businesses, there are a few things you should do to become more appealing. Unless you have a very niche product or service, you need to find a way to stand out in your market. There are millions of products and businesses out there. How do you make yours stand out? The first thing you need...
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Aligning Sales and Marketing with a Focus on Pipelines

December 23rd, 2021 Corporate Directory Category | Scott's Info

Misalignment between the sales and marketing teams has been a major setback to the growth of B2B companies in Canada. As a result, a significant amount of money from the company budget is lost annually. Without a stop to the antagonism between these teams in addition to unaccountability, the company is doomed to fail. Fortunately, there’s a wa...
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Perfecting Your Prospecting Pitches

November 22nd, 2021 Corporate Directory Category | Scott's Info

Truth be told, there’s nothing more excruciating than a sales call. The process of booking a sales call is quite devastating, leave alone making a successful sale to a stranger. With so many obstacles available during phone selling, you’re left to wonder how sales representatives succeed in this field. With data, especially from a corporate di...
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Identifying Key Decision Makers in Companies

November 9th, 2021 Corporate Directory Category | Scott's Info

One of the fundamental principles when it comes to B2B sales is identifying key decision-makers in companies. Industry experts advise against discussion with employees who have no final say in company decisions. They term this as a waste of time, and the earlier you reach out to key decision-makers in a company the better. Scrolling through the li...
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What’s Going Wrong With Your Marketing Database?

October 15th, 2021 Corporate Directory Category | Scott's Info

Database marketing is critical for any B2B firm, and one of the first things each new business should do is start building a marketing database. Database marketing allows you to understand your clients' wants better and respond with engagements that satisfy them. Better customer service results from a more customer-centric strategy, prioritizing wh...
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Finding the Balance Between Inbound and Outbound Marketing

September 24th, 2021 Corporate Directory Category | Scott's Info

When it comes to inbound marketing, it is proven to be efficient to create business leads. Some businesses might take inbound marketing and treat it similarly to other marketing strategies, but it needs to be clear that inbound marketing is not a replacement. Inbound marketing creates only a small window into the bigger picture of a marketing campa...
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Lynne Smith, BCB International Inc.

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Ryan Good, Garrison Dental Solutions LLC

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Transportation of Dangerous Goods, Doctorate Government of Canada

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Steve Doodchenko, Rosta Inc.

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Deborah Rouleau, Horan & Associates Brokers Inc.

I love Scott’s, I built my business on it, and recommend it to every client. Prospecting is hard enough to begin with, make life easier by using Scott’s to source real and accurate leads. If you are selling in Canada, you need Scott’s Directories!... Read More

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Corporate Directory Category | Scott’s Info