Sales Strategy

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Shortening the Sales Cycle for B2B Companies

February 22nd, 2022 Sales Strategy

Closing a deal can take a long time due to various external circumstances. If you aren’t prepared to wait, you may need to find ways to close a deal quicker. If you are located in Mississauga and are looking for potential customers, you should use this business directory from Scott’s Info. Our business directory for Mississauga will give you ac...
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Avoid These Common Display Ad Errors

February 16th, 2022 Sales Strategy

As you know, advertising is a really tough thing to do online. You have to compete for ad space, pay a ton of fees to display your ads and do some marketing just to get ad space. Sometimes, it pays off, but sometimes, it doesn’t. Why do some geo-targeted display ads work while others don’t? There are some errors that can happen if you aren’t...
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Using Intent Data for Account-Based Marketing

January 25th, 2022 Sales Strategy

Over the years B2B companies have been investing in account-based marketing (ABM). And not long ago, Intent Data has emerged as a resourceful tool in reinforcing ABM programs. Now, with the help of intent data, the sales and marketing team can prioritize their marketing efforts. Instead of relying on a wish list, they can now use actual data on acc...
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The Basics of Retargeting Ads

January 3rd, 2022 Sales Strategy

What’s Remarketing? It’s a type of digital advertisement that allows your visitors to see your targeted ads when they’re on other websites. But for it to work, the visitors must first visit your site. As such, all your previous audiences will see your targeted display ads as they browse the web. So, whether they’re reading other articles,...
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5 Ways Market Research Improves Your Sales

November 29th, 2021 Sales Strategy

To succeed as an entrepreneur, market research plays an essential part. With it, you will be able to formulate effective business decisions and keep up with the competition. It doesn’t matter whether you are a starter or an established company, your business needs market research. With the data you gather from it, you can improve your sales and r...
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The Difference Between a Buyer Profile and a Buyer Persona

September 21st, 2021 Sales Strategy

The most successful marketing campaign starts with understanding your target clients. However, this is only possible through establishing unique buyer personas and profiles. And with this information, the marketing and sales departments have a reference point to rely on when targeting potential clients. You can also use them in conjunction with an ...
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Best Practices for Appealing to B2B Buyers

August 30th, 2021 Sales Strategy

How to Identify and Contact Key Decision Makers

When it comes to gathering new B2B customers, it is essential to adopt the best practices. While some practices might require financial investments, not all of them will. It’s essential for B2B companies to think outside the box. Since companies are used to being traditional, it is time to think more strategically to appeal to more buyers. When s...
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Ryan Good, Garrison Dental Solutions LLC

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Transportation of Dangerous Goods, Doctorate Government of Canada

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Steve Doodchenko, Rosta Inc.

Scott’s gave me so much detail about so many possible companies, I am convinced that our business has been increased through this particular business directory... Read More

Deborah Rouleau, Horan & Associates Brokers Inc.

I love Scott’s, I built my business on it, and recommend it to every client. Prospecting is hard enough to begin with, make life easier by using Scott’s to source real and accurate leads. If you are selling in Canada, you need Scott’s Directories!... Read More

Tibor Shanto, Renbor Sales Solutions Inc.

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