Blog | Scott’s Info

Getting Personal: Boosting B2B Sales

April 13th, 2022 Sales Strategy

It is becoming more important in our modern world to personalize your sales experience. Many businesses in Canada now prefer to listen to pitches that include personal information about their business. They want to know how your product is going to benefit their specific business. This is when you should utilize a Toronto business directory. Bus...
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Developing Manufacturing Buyer Personas

April 8th, 2022 Manufacturing Companies Category| Scott's Info

Part of the sales process involves creating buyer personas. A buyer persona is basically a stereotype about your target market. Any information you can find about your target market will benefit your sales pitches. You can be as specific as possible to give the most accurate outlook for your target market. You can find a ton of information about ma...
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Tips for Making Successful Marketing Calls

April 4th, 2022 Corporate Database Category | Scott's Info

If you are making phone calls to potential buyers, you should be sure your calls aren’t the same and aren’t unsolicited. You want companies to buy your product, but you don’t want to seem pushy, rude, or robotic. Cold calls represent the type of marketing call you do not want to make. Cold calls are usually unsolicited, and they are written t...
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Why Implement Geo-Targeting Ads

March 30th, 2022 Marketing Database Category | Scott's Info

Geo-targeted ads are becoming more useful in the marketing industry. They are ads designed to target specific audiences, resulting in better returns to your website. Geo-targeting ads are displayed only to relevant customers, which saves you money on ad space. Targeted display ads are the best way to get better click-through rates. There are a f...
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Innovative Ways to Make B2B Sales

March 21st, 2022 Sales Strategy

If you’re looking for innovative ways to improve your chances of making B2B sales, you’ve come to the right place. There are many ways to improve your sales pitches, some of which can be found below. One of the best things you can do to improve your sales pitches is to utilize an online directory for Canada. Online business directories conta...
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Implementing Best Practices for B2B Sales

March 14th, 2022 Corporate Database Category | Scott's Info

When it comes to B2B sales, there are some methods you can implement to improve your business. While this article contains only some of the best practices, if they are used, you should see significant improvements. In Ontario, the first thing you should do is access an Ontario business directory. A business directory contains information about t...
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How to Identify and Contact Key Decision-Makers

March 10th, 2022 Corporate Directory Category | Scott's Info

In this article, we will discuss how to identify and contact key decision-makers in B2B sales. The first thing you need to do is identify the qualities of the person you would like as your key decision-maker. These qualities should include roles and authority, budget authority, strategic authority, and tenure. You must ensure the person making d...
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