Blog | Scott’s Info

Using the 4 P’s of Marketing to Appeal to Manufacturers

December 17th, 2021 Manufacturing Companies Category| Scott's Info

Ever heard of the 4 Ps? To some companies, this is the first time they are hearing about the 4 P's. While it’s unfortunate, it’s important to acknowledge that it has a vital role to play in business marketing. The 4 P’s represents Product, Price, Place, and Promotion. Briefly, the ‘Product’ is goods and services being offered. The ‘Pri...
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Expedite Sales by Remotely Connecting with Prospects

December 13th, 2021 Marketing Database Category | Scott's Info

As more companies offer work-from-home options, sales professionals are adjusting their approach to connecting with prospects and customers using the Ontario business directory. Fortunately, there is a quick and simple tool available to help sales reps meet with prospective clients, contacts, and staff from anywhere in the globe. If you suspected ...
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How Business Data can Help Sales Pitches

December 8th, 2021 Corporate Database Category | Scott's Info

No matter the sector you work in, you know that gathering customer data helps you to improve almost every aspect of your business. The forms of collected data may include a user's IP address, previous search queries, a user's location, as well as the ads that somebody clicks on online. A corporate database is important because it can be ideal for c...
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5 Ways Market Research Improves Your Sales

November 29th, 2021 Sales Strategy

To succeed as an entrepreneur, market research plays an essential part. With it, you will be able to formulate effective business decisions and keep up with the competition. It doesn’t matter whether you are a starter or an established company, your business needs market research. With the data you gather from it, you can improve your sales and r...
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Perfecting Your Prospecting Pitches

November 22nd, 2021 Corporate Directory Category | Scott's Info

Truth be told, there’s nothing more excruciating than a sales call. The process of booking a sales call is quite devastating, leave alone making a successful sale to a stranger. With so many obstacles available during phone selling, you’re left to wonder how sales representatives succeed in this field. With data, especially from a corporate di...
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6 Sales Pitches to Appeal to Different Buyers

November 15th, 2021 Corporate Database Category | Scott's Info

A sales pitch can make or break potential deals. Therefore, it’s important to nail it down, especially if you are working with new clients. Whether you decide to use it as your opening or closing line, it has significance in the business deal. While sales pitches are best for closing business deals, they work well with a ready audience. This is ...
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Identifying Key Decision Makers in Companies

November 9th, 2021 Corporate Directory Category | Scott's Info

One of the fundamental principles when it comes to B2B sales is identifying key decision-makers in companies. Industry experts advise against discussion with employees who have no final say in company decisions. They term this as a waste of time, and the earlier you reach out to key decision-makers in a company the better. Scrolling through the li...
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